Chief Marketing Officer - IIM/ISB/XLRI

Chief marketing officer

Responsiblities:

- Develop and execute the overall marketing strategy aligned with short- and long-term company objectives for our services and platforms business units.

- Conceptualize, plan, execute and review the marketing strategy for the organization.

- Position as an innovative, tech-driven digital transformation force, reducing costs and manpower for large enterprises.

- Drive conceptual thinking and create expert marketing strategies aligned to customer needs.

- Drive digital marketing initiatives geared towards growth, brand recall and TOMA.

- Map outgrowth channels, including existing clients, new logos, and strategic partnerships with industry giants like AWS, Azure, Google, as well as SIs/MSPs.

- Drive demand generation activities and campaigns for dynamic non-linear business development opportunities.

- Effectively overseeing marketing budgets, strategically allocating resources, and optimizing expenditures to attain maximum return on investment (ROI).

- Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution.

- Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

Requirement:

- Ability to develop, articulate and execute the overall marketing strategy aligned with the company's business objectives.

- Be the driver for brand positioning, differentiation and brand equity to enhance market share and brand awareness.

- Ability to optimize multi-channel marketing efforts of the team to reach target audiences effectively.

- Monitoring and analysis of market trends, consumer insights, marketing analytics and competitor activities to identify growth opportunities and maintain a competitive edge.

- Ability to lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.

Education: Post Graduation in Marketing/ MBA from a premier institute like IIM/ISB/XLRI or any top Business school.