Posted By
Posted in
Sales & Marketing
Job Code
902806
Chief Marketing Officer - Healthcare (6 Day Setup)
Industry - Medical / Healthcare / Hospital
Category - Sales & Marketing
Job Type - Permanent
Description - This role is of a CMO for a well known Healthcare company looking to create a brand and develop new line of Businesses.
Client Details :
Our client is one of the leading India Chain of Multi-Speciality hospitals spread across the country. They are on a growth path where they are looking to add new line of businesses within their current setup.
Description :
While reporting to the CEO, you will be responsible for:
- Plan and execute a marketing strategy for the organisation and for new and existing products
- Develop a new brand strategy
- Set and administer an annual marketing budget
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- CRM Implementation
- Automation of Processes to create a unique and integrated customer experience
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organisation's social media and PR presence
- Define the Digital Marketing strategy
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilise data for marketing campaigns, interrogating the organisation's databases and external data
- Identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
Profile :
- Full-Time MBA from a Tier 1 MBA Institute or IVY League College
- A demonstrated experience of leading teams, expanding business, and achieving ambitious results for pan India operations
- Interest in the Healthcare Space
- Strategic orientation coupled with the capabilities to cultivate current relationships for business
- Good know how of related market operations including competitive landscape, consumer behaviour, and potential
clients
- Excellent communication skills and negotiation abilities along with multi-cultural leadership experience
- Work in an organisation which delivers faced paced growth for performers
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Posted By
Posted in
Sales & Marketing
Job Code
902806