Chief Marketing Officer - Healthcare

Discipline: Marketing

Subsector: Marketing Managers & Directors

Location: Mumbai

About our Client: Our client is an Indian MNC and is one of the leading companies in the diagnostics space. Established for 30+ years, it has been showing steady growth under its dynamic management.

Job Description:

Reporting to the Managing Director the key responsibilities would be:

- Overseeing marketing initiatives within the organization

- Directing the marketing team

- Preparing the overall marketing strategy and managing the marketing and sales budget

- Developing areas such as sales management, product development, marketing communications, including advertising and promotions, pricing, market research, and customer service.

- Developing key metrics around the business and leveraging data and analytics to drive insights Implementing risk mitigation strategies

- Developing segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.

- Modifying or redirecting business intelligence strategy.

- Implementing and managing marketing and sales budget Creating roadmap for promotion of New Tests and Technologies.

The Successful Candidate:

- Any Graduate with Post Graduate or Masters Degree in Marketing Management

- Minimum 10 years experience in Marketing and Branding from the healthcare industry B2C marketing experience would be ideal

- Knowledge of Conventional and Modern day Strategies of Marketing

- Knowledge of Sales Planning and Budgeting

- Should possess excellent Leadership skills

- Expertise in handling Sales and Marketing of multiple Business Units spread across India

- Ability to envisage better and newer avenues for Promotions Experience of Brand Building.

What's on Offer:

- Leadership position in a multinational organization

- Market leading compensation with a high visibility role to drive change through the organization

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