Chief Marketing Officer - FMCG/Retail

Key Responsibilities :

1. Develop and implement a comprehensive B2C marketing strategy that aligns with the company's overall objectives and growth targets.

2. Drive customer engagement and enhance brand loyalty by creating innovative and impactful marketing campaigns.

3. Lead a high-performing marketing team, providing guidance, mentoring, and fostering a collaborative and results-oriented work environment.

4. Conduct market research and analyze consumer insights to identify target audience preferences, trends, and opportunities.

5. Collaborate with cross-functional teams to develop and execute integrated marketing plans across various channels, including digital marketing, social media, traditional advertising, events, and PR.

6. Oversee the development and execution of compelling content and creative assets that effectively communicate the brand's value proposition to the target audience.

7. Monitor and analyze marketing performance metrics, making data-driven decisions to optimize campaigns, improve customer acquisition, and drive revenue growth.

8. Stay up-to-date with industry trends, emerging technologies, and best practices in B2C marketing, sharing knowledge and implementing innovative strategies.

9. Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, media partners, and industry influencers.

10. Manage marketing budgets effectively, ensuring efficient allocation of resources and delivering measurable ROI.