Chief Marketing Officer - FMCG - eCommerce

Job Description :

Position : Chief Marketing Officer

Years of Experience Required : 8 Yrs .- 15 Yrs. (Should have relevant Exp in Digital Marketing + Branding )

Industry : Internet / Ecommerce

Education & Qualification Requirement : MBA from reputed Institute

Key Responsibilities :

- Build and manage the brand marketing function

- Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.

- Manage ATL, BTL, onsite creative and campaign management activities to drive fashion branding

- Activate and manage a robust fashion PR program with fashion influencers.

- Regularly track and monitor customer perception and improve metrics

- Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.

- Develop and execute a rolling 3 month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.

- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.

- Ensure fashion/product relevance to timing, Big Ideas and Merchandising Point-of-view.

- Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.

- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives.

- Develop, optimize and track annual brand marketing budget.

Desired Skills and Experience :

Skills Required :

- Strong understanding of brand building and its impact on business P&L

- Deep consumer orientation and ability to convert consumer speak to - business relevant actionable insights-

- Experience in handling Communication, Market Research and Media planning Agencies

- Strong communication and influencing skills

- Exceptional people management capabilities