Chief Marketing Officer - FMCG

Education : Post Graduate/MBA Marketing

Industry : Tier 2/Tier 3 FMCG organisations

Location : Ahemdabad

Rerpoting to : Director

Essential Area of Expertise:

- Brand Management and Development

- Digital Marketing and Online Strategies

- Product Marketing and Launches

- Market Research and Analysis

- Advertising and Promotion

- Sales Enablement and Support

- Customer Relationship Management (CRM)

- Public Relations and Media Management

- Budgeting and Financial Management in Marketing

- Marketing Analytics and Data-Driven Decision Making

Desired Area of Expertise:

- Influencer Marketing

- E-commerce Marketing

- Sustainability and Social Responsibility inMarketing

- Omnichannel Marketing Strategies Experiential Marketing

- New Market Development and InternationalMarketing

- Marketing Automation and TechnologyIntegration

- Partnerships and Collaborations

- Crisis Management and Reputation Building

Critical/Special Exposure:

- Developing successful marketing campaigns

- Leading cross-functional teams

- Managing large marketing budgets

- Dealing with complex market dynamics andcompetition

- Navigating industry-specific regulatorychallenges

Roles and Responsibilities:

- Develop and Implement Marketing Strategies: Formulate marketing plansand strategies aligned with the company's overall objectives. Identify target markets, customer segments, and positioning strategies to enhance thebrand's presence and drive sales.

- Brand Management and Development: Oversee the development andmaintenance of the brand's identity and image. Ensure brand consistency across all marketing channels and communication touchpoints.

- Digital Marketing and Online Strategies: Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.

- Develop and implement strategies for effective online presence and engagement.

- Product Marketing and Launches: Plan and execute product launch strategies to maximize product visibility and sales. Collaborate with product development teams to ensure successful product launches.

- Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to identify growth opportunities and market trends. Utilize data driven insights for decision making.

- Advertising and Promotion: Oversee advertising campaigns, ATL and BTL promotions, and creative development to effectively reach target audiences.

- Sales Enablement and Support: Collaborate with the sales team to create marketing collaterals, sales tools, and training programs to support sales efforts.

- Customer Relationship Management (CRM): Implement CRM strategies to enhance customer engagement, loyalty, and retention. Develop personalized marketing campaigns based on customer behavior and preferences.

- Public Relations and Media Management: Manage media relationships and PR efforts to enhance the company's reputation and brand image.

- Budgeting and Financial Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources while achieving marketing goals.

- Marketing Analytics and Data-Driven Decision Making: Utilize marketing analytics and KPIs to measure - the effectiveness of marketing initiatives. Make data-driven decisions to optimize marketing performance.

- Continuous Learning and Innovation: Stay updated with industry trends and marketing best practices. Encourage a culture of innovation within the marketing team.