Purpose
- Constantly analyze external environment, actions of competition, track consumer needs and develop long-term marketing strategies that provide competitive advantage for sustaining profitability
- Work with all internal & external stake-holders to bring alignment with this strategy for deriving envisaged benefits of increased sales, improved profitability and increased brand awareness
Strategic Roles
- Facilitate growth in sales by driving programs that deliver results in line with business objectives
Operational Roles
- Brand management
- Marketing Communications including ATL
- Market Research;
- Sales Management; Category Management
- Product Development
- Distribution Channel Management
- Pricing
- Customer Service
Tactical Roles
- Create a team and be the nexus of all relevant information
- Involve Production, IT, Corp Com, PR, Legal, HR and Finance for supporting marketing plans and for ensuring growth in sales and profitability on a sustained basis
Brief Profile of Prospective Candidate
1998-to-2003 batch of an MBA from a Premier B School ONLY ; should have begun in an FMCG industry and having experience in category/brand management and in market research; should have built marketing strategies and demonstrated increase of sales and brand awareness; should have strategic, creative and financial acumen; strong business intellect to take Organization to next level
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