Chief Marketing Officer - FMCD

Position Overview:

We are hiring a Chief Marketing Officer an experienced marketing leader who demonstrates excellence in driving impact and managing a marketing team. This role will be responsible for establishing a marketing strategy and achieving ambitious revenue goals in collaboration with sales and ecommerce teams.

The role will drive marketing strategy from B2B to consumer and at all levels of the funnel from top of mind awareness to purchase. The CMO will be adept at relationship and stakeholder management, as well as motivating and driving B2B, B2C, digital, and creative marketing teams.

Key Responsibilities:

- Build and lead a world-class marketing organization inclusive of B2B strategy, B2C strategy, creative, CRM and digital marketing.

- Partner with external and internal stakeholders to create powerful marketing campaigns to drive awareness, engagement, and sales - both B2B and B2C.

- Develop product-specific marketing timelines and channel strategies to expand reach and increase market penetration in partnership with sales.

- Partner with sales to qualify and optimize lead flow across channels and markets.

- Direct consumer marketing efforts aimed at delivering ambitious ecommerce revenue targets.

- Develop research and insights plans across key prospect and buyer groups to help inform product, pricing, marketing targets & messaging.

- Utilize analytics and forecasting techniques to assess marketing strategy effectiveness and identify opportunities for revenue growth.

- Demonstrate the financial acumen and analytical skills necessary to review marketing data and evaluate profitability.

- Partner closely with sales in real-time monitoring of financial performance metrics including revenue, expenses, and profitability, and implement and adjust strategies as needed to achieve financial targets.

Qualifications:

- Degree in business administration, marketing, or related field; advanced degree preferred.

- Minimum of 15 years of experience in marketing and in leadership and management roles, experience with FMCG/ FMCD industry preferred.

- Proven track record of driving growth, managing substantial budgets, and measuring and optimizing marketing investment ROI.

- Strong leadership and team-building skills, with the ability to drive results in a dynamic and competitive environment.

- Excellent communication and negotiating skills with the ability to build relationships with internal and external stakeholders and be influential.

- Proficiency in marketing analysis, budgeting, and forecasting techniques.

- Experience with ecommerce.

- Strong business acumen and understanding of market trends, consumer behavior, and competitive landscape in the FMCD industry.

- Willingness to travel pan- India.