Chief Marketing Officer - Education

Hiring For One of the Leading Education Group based out of Mumbai.

Job Description

- Conceptualize an effective sales and marketing strategy encompassing all elements from lead generation, brand management, campaign execution - planning to closure, for all centers of the organization in an integrated manner entailing different competencies of the organization.

- Map potential market segments in line with organizational competencies

- Map the ongoing brand management process and conceptualize steps to optimize/augment its effectiveness.

- Effectively implement the go-to-market strategy as per the integrated marketing along with Centre and Zonal leads thus maximizing the efforts from the sales efforts.

- Effectively manage S&M budget to optimize per conversion spend for all Sales & Marketing engagements.

- Effectively execute the marketing strategy and lead the marking efforts through conferences, social media, SEO, web events and other on B to C field channels.

- Effectively track all ATL & BTL engagements and optimize efforts to maximize results for sales efforts.

- Timely and effectively execute all elements branding/Media/PR/Advertising plan of the organization to maximize yield from the spend.

- Strategize steps to leverage more out of current PR/Media alliances and steps to garner newer alliances basis dynamic market/centre environments.

- Client Relationship Management:

- Effectively achieve revenue in customer conversions via structuring the interface with customer pool through various direct and indirect means.

- Work with centralized sales teams to fortify strategic account/corporate/RWA relationships by designing and implementing the gold plating strategy or handling such strategic accounts.

Interface with external vendors/ SEO operators/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.

Desired Profile:

- MBA/MS in Marketing/Sales/Marketing management as a full time course.

- 12-15 Yrs, primarily in Business Development, sales management and Brand Management in Education industry

- Person should be inspirational, manipulative and has the drive to achieve.

- Communication and people skills are also important aspects of the job.

- The person fulfilling this role should be self-starting, competitive, imaginative, direct, influential, persuasive and self-confident

Interested candidates can send across their updated resume on manisha.a@spectral.in or call Manisha at 09911163238

Team HR, Spectral Consultants
www.spectral.in