Chief Marketing Officer - Education

Our client is an educational institute under the flagship of one of the leading Educational Brand in India. The business school is one of the few institutes in the world to be recognized by the United Nations Global Compact PRME. At present they have 5 campuses spread across north India educating hundreds of students through proficient faculty and research-oriented approach.

The campus offers diverse courses in management in collaboration with the University of Bradford, UK and Swiss Business School, Switzerland. The reputed institute has garnered credit due to the wholesome education they provide and have more than 300 top companies associated as recruiters.

The leadership team at the helm of the brand are alumni of reputed institutes like Wharton Business School, St. Stephens, Delhi School of Economics and the London School of Economics. The founding principle of the institute is to educate, innovate and create responsible leaders.

As the Chief Marketing Officer, you will be responsible for planning, developing implementing and monitoring the overall marketing strategy.

What you will do:

- Understanding ATL and BTL strategies, and building the right plans from concept to execution.

- Managing brand-building campaigns, influencers, and building from concept to execution with a key focus on measurements and outcomes.

- Analyzing the institute's marketing strategy and suggest improvements

- Defining KPIs for the marketing department

- Creating and presenting the annual marketing plan and strategy

- Deploying the Marketing departments budget efficiently with data-driven ROI calculations

- Monitoring all marketing campaigns and improving them when necessary

- Conducting market analysis to identify challenges and opportunities for growth

Candidate Profile:

What you need to have:

- B2C marketing experience in ed-tech or education space

- Proven work experience in a senior marketing role

- Strong experience in digital marketing and lead generation

- Demonstrable experience designing and implementing successful marketing campaigns

- Strategic mindset, with the ability to make difficult decisions

- Excellent communications and leadership skills

Experience: 10 to 20 years