Chief Marketing Officer - eCommerce Startup

We are hiring for an exciting well funded startup that is changing the way people design, decorate and furnish their homes. The company's management team has a track record of building world class companies and is now bringing in disruption in the home decor and design segment.

Founded in 2012, Our client is a personalized home design and decor marketplace for homeowners in India and South East Asia. The founders are from companies such as Google, Microsoft, Yahoo, SpaceMatrix. They have received funding of $ 12.6 mn from top venture firms like Helion, Bessemer, and Jungle.

Our Client is looking for a motivated visionary and great leader to lead the marketing and business development efforts.

As a Chief Marketing Officer, the following will be your job responsibilities:

Job Responsibilities:

- Build and manage the brand marketing function

- Take full ownership of Marketing P & L and manage entire Marketing Budget

- Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.

- Manage ATL, BTL, onsite creative and campaign management activities to drive business.

-Manage full life cycle of integrated marketing campaigns- from conceptualization to execution, and through successful analysis

- Developing and managing digital marketing campaigns and devising strategies to drive online traffic to the company website.

- Regularly track and monitor customer perception and improve metrics

- Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.

- Develop and execute a marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.

- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.

- Facilitate integration of marketing, product development and other departments as appropriate, to fully develop Big Ideas.

- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives.

- Develop, optimize and track annual brand marketing budget.

- Should be instrumental in shaping corporate brand strategy.

Key Skills:

- 10+ years in Marketing, preferably from e-commerce background.

- Must possess a unique blend of brand vision, analytical expertise, excellence with the written word, and the confidence to lead a highly talented, collaborative team.

- Top-Tier MBA or work equivalence preferred

- Experience working cross functionally with Strategy, Reporting & Analytics, Product Development and Product Management to turn data collected during market research into tangible product improvements

- Must have experience leading multi-channel integrated marketing campaigns including online and traditional campaigns, Public Relations, and Business Development

- Must possess strong and persuasive oral communications skills and be a great presenter