Chief Marketing Officer - eCommerce

CMO - eCommerce company (Candidate should be only from eCommerce company)

About The Company :

Company aims to simplify healthcare by bridging the gap between healthcare service providers and consumers. There by facilitating consumers to avail the best healthcare facilities available.Been brought up in this environment, it service empowers people to explore and find the best suited healthcare facilities, make informed decisions and take care of their health in the most comfortable manner. With a network of more than 19,000 doctors, it's is growing fast and will be accessible to anyone anywhere within the next two years.

It was founded in 2009 by a group of four entrepreneurs with backgrounds in Strategy Consulting, Product Management, Marketing, Pre-Sales and Software Development. The team has an excellent educational background with the team members graduating from IITs & other reputed colleges.

Specialties : Doctor Appointments, Spa Appointments, Salon Appointments, Diagnostic Appointments, Pathology

Headcount of Company : 50-200 employees

Job Location : Mumbai.

Job Description :

- Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall creative goals for the brand.

- Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.

- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.

- Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI's.

- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand"s equity and marketplace performance.

- Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.

- Develops growth targets, business objectives and brand strategies for the brand that aligns with global business plan.

- Creating end to end ATL and BTL media plans along with execution and PR Strategy

- Lead Search Engine Marketing to grow the Brand

- Lead partner Channel Marketing

- Lead Commission Junction Channel Marketing

- Lead Affiliate Marketing (Direct, White Label, Strategic Partnerships)

- Lead Online Product Development supporting ALL Online initiatives

- Work with SEM team, SEO team and Partner Channel Team to grow online presence of managed brands

- Work with marketing team to grow online presence for managed brands

- Brand identity building and management

- Conceptualize and ideate campaigns

- Marketing Communication for the company

- Social Media Marketing - Twitter, Facebook, LinkedIn Management

Deepika