Chief Marketing Officer - Digital Marketing - EduTech

Position - Chief Marketing Officer (Digital Marketing)

Company - A leading Education Technology Company

Location - Mumbai

Key Reponsibilities :

Brand & Media Planning:

- Navigate marketing and communication efforts to a wider brand planning role with a clear impact on leading Brand Metrics such as: Brand Recall (Aided & Unaided), Brand Awareness, Brand Associations, Customer Satisfaction Index and Brand Health

- Facilitate in creating annual, quarterly, monthly marketing budgets. Monitor & review the spends in accordance with the budgeted spends

- Create combined paid, organic, affiliate media schedule pan India

- Assist in Brand Development for new international markets

Performance Marketing:

- Work closely with the Business Heads to develop marketing & brand project scopes, objectives, deliverables and timelines

- Plan, Strategize & Drive pay-per-click ad campaigns Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.

- Drive performance marketing strategies and lead end-to-end execution, measurement, reporting and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales and revenue generation.

- Provide and implement recommendations around campaign structuring, targeting across search, display, remarketing, etc. in accordance with revenue goals. Analyse paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities

- Build and optimize marketing assets.