Chief Marketing Officer - Consumer Tech Firm

Chief Marketing Officer - Consumer Tech Firm

- Our client is a well-funded Consumer Tech firm and part of a large group.

- They are looking to hire a Chief Marketing Officer for their organization in Mumbai.

- This is an opportunity to define a very large and disruptive B2C brand which wants to have a national footprint in the next couple of years with the ambition of going international thereafter.

The incumbent will be responsible for :

- Planning of the function for by mapping business challenges to marketing goals and delivering a superlative brand backed by extremely rapid growth.

- Create a Brand manifesto, work out the sharp differentiators and value proposition

- To build the most dynamic and superlative marketing organization capable of delivering 10X growth

- Define, manage and deliver marketing plans in line with the business plan and drive the business thereof

- Creating go-to marketing strategies for brand building and its value proposition.

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that our products and services meet customers' expectations and to build the brand credibility.

- Reviewing success of marketing campaign and developing ways to improve on brand recognition and brand's reach to customers.

- Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization.

- Manage customer interaction, including online/offline communities, events, customer advisory boards, user groups and executive roundtables.

- Building tools and processes to keep the organization up to date with current market trends, as well as predict future trends.

The ideal fit would be a candidate with :

- An MBA from a reputed B-school

- 10+ years of experience

- Have good experience as a Marketing Head in Mid to Large sized Organizations with visible brands

- Digital marketing experience is a must.

- Expertise in defining and creating brands, handling large budgets, managing large digital based campaigns and rapid scale up.

- Experience in Brand management. Able to align multiple brand strategies and ideas Goal/ task prioritization

- Experience in managing large budgets

- Possess analytical skills and ability to leverage data and insights in the development of marketing plans social execution (appropriate, effective use of common technologies)

- Great communication skills

- Be ready to relocate to Mumbai

Vipul Agarwal
+91-9820060954