Chief Marketing Officer - Consumer Durables - IIM/ISB/MDI/FMS

Chief Marketing Officer - Consumer Durables

Job Description:

- Drawing out an annual calendar of multi-media marketing activities within the budget framework to meet business goals.

- Develops marketing plans for each product or product line.

- Grows brand recognition and secures consumer loyalty by strengthening customer relations procedures and overseeing company presence at conventions, trade shows, and seminars, and involvement in professional associations.

- Provides market research to product developers to help determine future avenues for business growth by finding new uses for existing products and direction for new product development.

- Oversees marketing and promotions budget and scheduling expenditures.

- Hires, manages, and mentors marketing staff, providing assessment, coaching, and professional development support.

- Maintains and develops relationships with outside agencies, vendors, consultants, and freelance staff.

- Develops professional expertise by researching consumer behavior, marketing best practices, and technical advances relevant to the field, attending professional conferences and workshops, and participating in professional associations.

- To lead the marketing efforts for the firm's India operations

- To innovate and roll out clutter breaking marketing customized as per the needs of the Indian market

Profile:

- MBA from tier 1 B-school

- 12+ years of experience

- More than 6 years of marketing experience

- Leadership skills

- Excellent communication