Chief Marketing Officer - BFSI

Job Details

- Recruit, manage and motivate a new outsourced marketing team in the first year of up to 7 professionals for a US based parent company targeting domestic business owners.

- Report directly to management team leader in USA

- Formulate a Marketing Process Outsourcing (MPO) business unit in the second year as a new profit center directed towards small to medium size businesses in the USA

- Develop company wide strategies across all mediums, including public relations efforts (US media contacts helpful)

- Experience in viral marketing management and related tools such as blogging, YouTube, Twitter, LinkedIn and other B2B social media

- Website development, content management, customer newsletters and cross sell strategies

- Strong database management, report writing and marketing analytics/business intelligence

- Experience in webinar development and solicitation of webinar participants

- Portfolio exhibiting branding and marketing achievements (preferably in the financial/outsourcing sector)

- Demonstrated experience in consistent brand management and marketing communications and messaging throughout an enterprise

- Proficient in Microsoft applications, including Excel, PowerPoint, Word and Project Management applications (i.e. PODIO)

Desired Profile:

1. MINIMUM of 8 to 10 years demonstrated B2B professional experience in the promotion of intangible value added services.

2. More focus will be on branding, messaging and marketing communications in the financial services

Education:

- MBA in Marketing/Communications

Alkesh Raval
Globalhunt India Pvt. Ltd.