Employer : Among India's leading Asset Management Companies  Reports to : CEO  Reportess : 3-4  Role :  - Understand the Group branding and marketing philosophies and business strategy for creating its marketing strategy  - Garnering insights and understanding of the business, steeped in the context of Indian consumer and the competitive environment  - Developing & getting consensus and sign-off on the marketing & communication annual operating plans, budgets, strategy and initiatives.  - Being a brand custodian, in the context of brand architecture.  - To create winning Marketing strategies.   This will include:  - Brand strategy and Positioning  - Partnering product ideas and research strategy  - Internal and external Communications  - Consumer, Brand and product Research  - Strategies to attract, retain and grow customers (CRM, up sell...)  - Driving channel support through BTL activities   - Drive the digital marketing strategy.  - Timely drive implementation of the initiatives and strategy through the team supporting business achievement  - Relationship building with Media, Advertising, Branding, Research & PR agencies for driving maximum mileage for RCAM  - Signing up contracts and monitoring performance of Advertising, PR and research agencies and help creating best visibility and reach.  - Interacting with the product head & CEO for new product launches strategy  - Interacting with the CEO & Channels Heads for understanding channels needs and designing penetration and visibility needs to implement the same and support in achieving business results  - Take feedback from the business heads & customer teams to improve presence  - Motivate, coach the team for preparing second line and retain them  - Build brand presence, visibility and penetration  - Business Achievement  - Customers feedback  - Budget adherence  - Brand Health, across all pre-identified parameters  - Product launches  Looking for exceptional candidates from FMCG/Telecom companies with all round experience of marketing including Branding,ATL, BTL and Digital Marketing

Mumbai

Chief Marketing Officer - Asset Management Company   

Chief Marketing Officer - Asset Management Company    ,Job Description for Chief Marketing Officer - Asset Management Company    in Quest Executive Search Services in  Mumbai for (10-16) years of experience. Apply Now!

Job Description for Chief Marketing Officer - Asset Management Company    in Quest Executive Search Services in  Mumbai for (10-16) years of experience. Apply Now!