Posted By
Posted in
Sales & Marketing
Job Code
248845
Chief Marketing Officer - Data Driven- (Startup role)
Are you Feeling the entrepreneurship fire within. Come jump on to the start-up wagon and contribute in shaping up an organization.
We are looking for fiercely passionate marketers to drive the marketing efforts of our company.
Do you have the ability to accurately translate data into insight and with a unique blend of industry expertise and analytic prowess. Then read ON!
What You'll Do :
- Analytics: Utilize data-driven decision making to improve the performance of client marketing and business development efforts. Prioritize initiatives based on highest potential impact
- Brand and content, acquisitions.
- Consumer/B2C marketing: Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty, gamification,etc
- Impact on Revenue and market share growth: customer life cycle management, and building marketing capability & spend, Track-and-measure effectiveness
- Go-to-market strategy: positioning & branding
- Strategic planning: Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment
- Management and leadership: Lead a large and growing team of Marketing Managers and Senior Managers to execute on marketing and business development strategies
Desired Profile :
- We are looking for highly motivated and passionate individuals who has built Comprehensive product marketing plan that centers on consumer requirements from idea to production and distribution.
What You Need To Know/have :
- 10 - 12+ years of marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial culture, with a Master's degree from premier institute.
- Experience with product marketing including marketing strategy, product positioning, brand strategy and user research
- Demonstrated success in designing and delivering on marketing strategies and programmes, in both B2C and B2B environments and/or marketing/advertising agencies / Telcos / Retail / eCommerce / CPG if possible
- Experience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools, and demonstrated business sense and intuition through successful marketing projects at Large scale
- Extremely adaptable to change and ability to execute quickly, leveraging a team
- A track record of having attracted, hired and/or managed and developed a large, high-performing team.
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Posted By
Posted in
Sales & Marketing
Job Code
248845