Chief Marketing Officer - Agri/FMCG

Job description :

Key Responsibilities :

- Accountable for overall profitability of the organization and delivering upon assigned responsibilities of marketing, sales and distribution.

- To transform and build new revenue earning verticals

- Oversee & lead Pan India operations with State Heads and vertical Product Heads.

- Build and manage the brand marketing function

- Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.

- Regularly track and monitor customer perception and improve metrics

- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.

- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives.