Chief Marketing Officer

Role Summary: The CMO will lead the overall marketing strategy, from brand positioning to growth initiatives. They will be responsible for driving customer acquisition, engagement, and retention, leveraging data-driven insights to scale the business.

Key Responsibilities:

- Develop and execute a comprehensive marketing strategy that aligns with business objectives.

- Oversee all marketing channels, including digital, content, social, email, SEO/SEM, and performance marketing.

- Manage branding efforts to establish a strong market presence and brand equity.

- Lead and mentor the marketing team, ensuring alignment and excellence in execution.

- Collaborate with product, sales, and data teams to drive user acquisition and retention.

- Analyze market trends, customer behavior, and competition to inform strategy.

- Manage marketing budgets and optimize ROI through data-driven decisions.

- Represent the company at events, conferences, and public relations activities.