Chief Manager - Sales & Marketing - NBFC

Job Description:

- Brand Custodian of the Brand

- Lead Marketing to Conceptualize & develop Marketing Strategy for the company and making annual marketing plan along with annual budget in alignment with the overall company objectives.

- Plan and execute BTL & ATL marketing activities at state & branch level.

- Good working knowledge of traditional and new media, low costs mediums to develop media execution plans.

- Expertise in ATL, BTL and Digital Mediums to work on comprehensive Lead generation strategies coupled with Telesales execution.

- Develop creative strategies for customer engagement through multiple channels.

- Marketing to Channel Partners/ Working on Channel Loyalty Programs

- Conceptualize, plan & execute marketing campaigns in coordination with State & HUB Business Head to achieve business objectives.

- Liaise with marketing agencies, ad agencies, local media in driving the marketing initiatives.

- Competition mapping - Constantly track marketing activities of competition @ branch & state level and implement best practices.

- Conceptualize & drive lead generation campaigns through new mediums (online aggregators/new data source/tie ups etc.)

- Create adequate visibility of client through branding in company's branch locations.

- Budgeting and Cost Control - vendor negotiations, cost optimization

- Tracking & Monitoring - Continuous tracking & monitoring of various marketing activities, measure business impact and create a Cost benefit analysis for each marketing medium on a monthly basis

- Regular travelling to company locations for driving marketing engagement activities.