Chief Manager - Marketing - BFSI

We are looking for Chief Manager Marketing with one of the largest Mutual Fund Company in India.

Designation :- Chief Manager Marketing

Location :- Mumbai

CTC :- 20 to 24 Lac(fixed)

Reporting to :- Head Marketing

Qualification :- MBA in Marketing

Job Purpose

- To grow market share and expand market by translating consumer insights got through research into meaningful marketing strategies and into communication, both mass media and below the line, that is easy to understand, differentiated and in line with our brand value of ‘clarity’.

- To develop and execute a marketing plan for Portfolio Advisory Services, growing the business and engaging distributors and investors

Job Profile:-

- To initiate, action and actively manage the research of new product ideas and services and customer perceptions, translating consumer insights into meaningful marketing strategies and communications.

- To interact with creative agencies translating the research findings into impactful communication that is easy to understand, differentiated and in line with our brand value of ‘clarity’

- To plan, develop, execute and monitor cost effective and impactful marketing campaigns for existing and prospective customers through

- mass media and
- in market (Below the line) communication.

- Create a preferred brand among target customers through ongoing mass media communication not related to a specific product campaign resulting in improved brand scores

- To align annual Planning, Budgeting and Calendar with the company’s (short term and long term) business objectives Annual Planning, Budgeting and Calendar

- To develop and execute a marketing plan for Portfolio Advisory Services, growing the business and engaging distributors and investors

- Development of a media strategy and plan for the launch

Note:- Kindly share your updated profile or contact number for further discussion

Email us at tarunarora@ikyaglobal.com, nikesh@ikyaglobal.com

Tarun Arora