Chief Manager - Digital Marketing - MarTech - Bank

Chief Manager - Digital Marketing - MarTech-Bank

Role - Chief Manager-Digital Marketing - MarTech-Bank

Location: Bangalore

Qualification and Experience : BE/B. Tech with 10-12 of experience, with a minimum of 6 years experience in managing MarTech

Notice Period: 30 days

Budget: 30LPA

- Strong in performance marketing

- Worked on martech platforms

- BFSI experience of more than 6 years

- Stable profile with a min 3 yr exp in one company

About Bank:

Bank is a leading bank in India, committed to providing innovative financial solutions and fostering a culture of digital transformation.

Candidates with relevant BFSI experience either directly or through an agency with hands-on martech experience and driving performance marketing will be preferred.

Job Description :

1) To help in the deployment of the MarTech Platform

2) To run and manage campaign rules on the platform

3) To ensure seamless integrations across digital channels of lead sourcing and channels for lead closure.

KPI:

1) Improve CTR/CTA

2) Improve CPL.