Chief Manager/Deputy Chief Manager - Marketing/Branding/Event Activation - Insurance

A life insurance firm is looking for CM/DCM for Marketing, branding, event activation.

Location: Mumbai

Objective of the Role :

To help organisation achieves its brand & business objective by providing marketing and communication solutions to channel.

Key responsibilities:

- Distribution acquisition and engagement

- Provide go to market strategy & solution for distribution acquisition

- Build compelling positioning for CHANNEL for various distribution segments like Life Advisors, Agency partners, DPO, POS etc

- Develop Segmented marketing solutions for recruitment of LA from various professions like doctors, CAs, bankers, etc

- Create recruitment tools like business opportunity & career opportunity pitch, collaterals, tools, AVs etc

- Provide distributors lead generation tools, activation and communication solution

- Identify best practices and popularise it across the channel through FHIs

- Build programs and kit to drive long term partnership and positive image of LAs

- Support distribution to drive sales and customer acquisition

- Product launch across the CHANNEL through Road shows, Town halls etc

- Sales wave to drive business during key seasons and product launches

- Provide sales enabling tools to LAs to sell, cross sell and build relations

- Provide customer lead generation tools, activation and communication solutions

- Leverage digital to help them build business

- Leverage regional opportunities by working closely ZVPs with Regions

- Branch launch and Branch Branding

- Create impact and consistent new branch and partner office launch across the CHANNEL network

- Ensure consistent communication across all the branches as well channel partner offices like DPO, POS etc as per the brand guidelines

Business and competitive intelligence-

- Keep a track of business movement and impact created by marketing interventions

- Ensure continuous flow of information on Competitive Activities

Budget and spends-

- To be overall custodian of CHANNEL marketing Budgets and Spends as per plan and provide continuous updates

Work Experience:

Experience: 7-10 years

Specialisation: marketing communication, brand management, Event & activation

Necessary (Positive):

- Ability to write Communication brief to creative agency

- Analytical and communication skills and good at making presentations

- Ability to handle work through agencies and vendors

- Worked in Life insurance company with Agency dominance.

Educational Qualifications:

- Above 60% or distinction holders in school and graduation

MBA(must)- Marketing

Business School - B, B+, A grade B-school.

If the above job is suitable to you then kindly share your updated CV. In case you are not interested then kindly pass this to your friends and colleagues.