Chief Manager - Brand/Communication & Activation - Building Materials & Sanitaryware

The opportunity is with leading brand in Building Materials and Sanitaryware.

Candidate Specifications :

- 10-12 years of total experience in handling brand marketing of consumer brands at a National level.

- 5+ years of experience in generating and translating customer insight into brand plans

- Should have independently managed a Product/ brand Portfolio/business line to generate top line growth and drive cost efficiency

- Experience and expertise in developing and managing complex, BTL programs, activations with defined metrics and success parameters

Preferably from Consumer Goods, FMCG, Electronics, Lighting

Job Role :

- Develop India plan for brand portfolio drawing on brand, influencers, consumer, markets, environment etc. Inspire commitment and alignment of the regional team behind brand initiatives and campaigns

- Conceptualize, manage and execute an impactful and innovative Influencer Program to engage with the architect/designer community, forge strong relationships and leverage to drive higher visibility, advocacy and adoption of the brands by KOLs.

- Develop a 3-5 year program plan for continuous engagement

Brand Communication and Activation :

- Develop effective activation and promotion programs to achieve impactful and best quality results, define clear KPIs for the BTL programs and execute with excellence

- Win in on-ground/in-store with speedy execution of VM and displays, high quality of installation and regular maintenance

- Plan GTM activation & promotion for all NPD launches in collaboration with product teams. Allocate & prioritise promotion resources. Track timely launch implementation and impact

Strategic Alliances and Partnerships :

- Lead, nurture, develop concept and working business plan to promote strategic alliances and partnerships which can build the brand's equity in the mid to long term; qualify and execute PPP proposals.

Interested Candidates may apply.