Chief Growth Officer - Retail

Chief Growth Officer

The role has a 3-4-member team with direct reporting

Key Responsibilities:

Business Development:

1. Identify and execute in new and existing markets and catchments to expand customer base

2. Analyze and expand existing and enter new markets through establishment of stores, doorstep, counter and other service channels.

3. Develop collaborations with lifestyle companies loved by our customer base to promote services adoption and cross-sell opportunities.

Growth Strategy & Delivery:

1. Identify growth drivers for the business mix to develop new offerings and services

2. Build operating model, investment and results plan for new initiatives

3. Own business goals delivery for annual plan

4. Maintain monthly spends budgeting and impact tracking/ reporting

Marketing Strategy & Execution:

1. Build and execute strategic plan for digital marketing including performance marketing

2. Drive customer connects for feedback gathering and delivering service excellence

3. Collaborate with marketing agencies to drive accountability on spends and results

4. Design monthly calendar on promotions, advertising and drive spends efficiency

5. Design and develop CRM initiatives across brand platforms like web, app, whatsapp and social media

6. Network Planning & Performance: Work with analytics team/ agency and Operations team to plan or modify operating network for new stores and home delivery services

7. Run network performance audits and assessments by store format

QUALIFICATIONS REQUIRED:

- Demonstrated achievement in prior positions in Sales/ Marketing/ Growth Hacking/ Category or Brand management

- Experience executing on growth mandates - _revenue, market share, customer acquisition

- Good knowledge and understanding of digital marketing platforms and tools

- Experience and understanding of retail (services); quick commerce logistics

- Good communication skills and ability to collaborate with internal and external stakeholder.

- Absolute integrity, trustworthiness and transparency

- 8-10 years relevant experience preferably in high growth organizations

- Education: MBA or equivalent from a reputed university in India or abroad