Chief Business Officer - Digital - FMCG - IIM/FMS/MDI/XLRI

Purpose - Why does the role exists?

The purpose of the role is to lead, oversee and implement strategies and growth plans for digital channels - Website, E-Commerce, Retention, Organic Growth and other P&L verticals (excluding retail sales)

Key Results Areas / Key Performance Indicators

- Draw and deliver sales plans for all the verticals that fall in Growth.

- Drive profitable sales growth across the channels.

- Drive and maintain LTV/CAC for all channels.

- Increase market share in the digital channels and increase product visibility and presence.

- Support and provide directions to teams in operations of website, e-commerce platforms, app, content platforms and any other digital D2C initiatives.

- Own key metrics - Sales, Traffic Engagement, LTV/ CAC, NPS, S&OP etc.

- Run an effective acquisition funnel with diversified acquisition sources and strong customer loyalty.

- Drive performance across marketing channels, own budgets and ROI.

- Drive and own revenue generation from e-commerce and digital marketplaces.

- Design, prepare and maintain S&OP and channel marketing programs.

- Continually increase market share in marketplaces through a combination of product, marketing and tactical interventions.

- Lead leadership level relationships with various marketplaces.

- Liase with product and brand teams to help achieve sales objectives.

Required Skills

- Thinks analytically, out of the box.

- Passionate about sales and marketing.

- Pro-actively identifies problems and comes up with innovative solutions.

- Really good with numbers and data

- Strong in oral and written communication

- Strong in working relationship management with colleagues and external stakeholders.

- Influencing and Leadership skills

- Target Driven, has enthusiasm to learn and deliver

Education and Work Experience

- MBA from Tier - 1 Institute, with a minimum of 11 years and maximum of 14 years of experience in Sales & Marketing, with atleast 5 years in D2C / Digital space, preferably on brand side.

- Demonstrated ability to lead teams and work in high-pressure situations.

- A passion for numbers

- Top-notch problem-solving skills.

- Excellent planning and analytical ability with lateral thinking