Chat360 - Senior Marketing Manager

Senior Marketing Manager

About Chat360:

Chat360 is a technology startup, backed by a $150M Group, that offers a Generative AI powered customer engagement platform for enterprises across geographies. We work with 250+ Global Brand Leaders to consultatively leverage the latest AI technology to help generate more leads, enhance customer retention, and automate customer support and marketing initiatives through platforms like WhatsApp, Facebook, Google, etc. We have processed more than 1 Million chats successfully and have positively impacted 10+ industries so far. The founding team consists of the alumni of the London Business School and IIT.

Job Summary:

A Senior Marketing Manager at Chat360 is responsible for overseeing and implementing marketing strategies and campaigns to promote Chat360, a company that specialises in chatbot and AI-powered customer service solutions. The role of a Senior Marketing Manager is crucial in driving brand awareness, customer acquisition, and revenue growth. Below is a job description for a Senior Marketing Manager at Chat360:

Key Responsibilities:

- Marketing Strategy: Develop and implement comprehensive marketing strategies to achieve the company's business objectives. This includes defining target audiences, creating a marketing plan, and setting measurable goals.

- Content Creation: Oversee the creation of high-quality marketing content, including blog posts, whitepapers, case studies, infographics, videos, and more, to educate and engage target audiences.

- Digital Marketing: Manage all digital marketing efforts, including SEO, SEM (Linkedin ads), email marketing, and social media marketing, to increase online visibility and lead generation.

- Campaign Management: Plan and execute integrated marketing campaigns, from conceptualization to tracking and reporting. Ensure all campaigns are within budget and meet set KPIs.

- Market Research: Conduct market research and competitor analysis to stay informed about industry trends, customer preferences, and competitive positioning.

- Branding and Positioning: Maintain and enhance the Chat360 brand by ensuring consistency in messaging and visuals across all marketing materials.

- Lead Generation: Work closely with the sales team to generate and nurture leads, and to improve lead conversion rates.

- Analytics and Reporting: Monitor and analyse marketing campaign performance, using metrics and data to make informed decisions and optimizations.

- Budget Management: Manage the marketing budget effectively, allocating resources to maximise ROI.

- Team Collaboration: Collaborate with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with overall company objectives.

Qualifications:

- Master's degree in Marketing or a related field.

- Proven experience in marketing management, preferably in the IT or SaaS (product-led) industry.

- Strong understanding of digital marketing channels, SEO, SEM, and social media.

- Excellent written and verbal communication skills.

- Analytical mindset with the ability to use data-driven insights to make decisions.

- Proficiency in marketing automation tools and analytics platforms.

- Creative thinking and a passion for staying updated with industry trends.

- Strong leadership and team collaboration skills.

- Should be able to maintain marketing reports in CRM, regularly create, review, and automate custom reports to track performance for your marketing efforts.