Channelplay - Manager - B2B Marketing

Designation - B2B Marketing Manager

Required experience - 3+ years

ROLES & RESPONSIBILITIES:

- To run companies B2B marketing initiatives.

- Design and execute a Content, social media & Search Engine marketing strategy to create awareness about organization's solutions with the goal of increasing lead generation.

- Complete ownership of content such as website, blog posts, case studies, insights, ads, social media posts, marketing emails, video content and marketing collateral.

- This role will have personal responsibility for writing or curating text content and will manage graphic/video professionals and vendors for multimedia content.

- Manage company's Hubspot account and run the inbound marketing process.

- Monitor performance of own and competitor marketing efforts and evolving marketing trends to keep Channelplay continuously at the leading edge.