Channel Marketing Head - TV Network

We have an exciting opportunity for a Leading TV network for their upcoming channel in infotainment sector for a Channel Marketing Head role based out of Mumbai.

PFB JD for the role:

Channel Marketing / Branding

- Responsible for ATL, BTL and New Media marketing for the channel

- Interact with creative agency for ideating &creation of the channel communication as per the brief shared by the Product / Editorial / Programming team

- Ideate & Create media plans by working together with the media agency

- Liaise with the internal teams for seamless flow of information on activities

- Sales, client servicing, promos, editorial, distribution, research, digital

- Create promo plans and break strategy

- Interact with the PR team for internal and external communication on the channel activities and properties

- Creative briefs for promos on channel properties (TBC) and external communication through traditional media for consumer/trade

- Spearhead the trade marketing initiatives for the channel along with the central Trade Marketing team

- Handle digital marketing initiatives for the channel

Brand Research :

- Participate in and initiate various research projects for understanding brand and product

- Brand perception study

- Viewership analysis

- Consumer Habit and Attitude study MIS

- Responsible for internal reports, agreements with vendors/agencies, paperwork, and documentation

Team Management :

- Managing and guiding a team of junior producer's in developing and delivering programming plans as per the requirement of the channel and timelines and within the budget

Team Silverpeople