Channel Head - Retail Liabilities - Bank

Role / Job Title: Channel Head Liabilities

Function/Department: Retail Liabilities

Job Purpose:

Managing the banks' VRM, Relationship (First Select & First Wealth) and Acquisition Channel. Incumbent will be responsible for increasing the Banks wallet share by increasing the banks wallet share by ensuring enhanced engagement with Portfolio and NTB Customers. Focus on productivity & profitability through the channel team and ensuring customers stickiness remains intact with the bank through various initiatives & programs.

Roles & Responsibilities:

- Define product delivery processes and liaison with cross-functional teams for driving the insights and charting the way forward for successful engagements.

- Empower team on ground with various acquisition & engagement initiatives for new-to-bank customers & engagement with HNIs.

- Drive various RM program related initiatives. Identify various triggers and campaigns to increase Cross Sell and have these successfully executed across all regions.

- Work with key business stakeholders to create respective product offering for portfolio customers - LAP, BIL, HL, WC Wealth and other products.

- Work with alliance partners and internal stakeholders to build robust customer experience journey as part of the channel and driving maximum customer participation.

Secondary Responsibilities:

- Define and work with marketing, Web Solutions, Product team to design reach out support material - targeted collateral, campaign, newsletters, emailers for portfolio customers.

- Ensure that the RMs provide the best customer service to portfolio customers and ensure all processes are followed as laid down within the bank's audit and compliance framework.

- Review program benefits and cost from time-to-time to ensure program profitability and analyze profiler inputs to enrich the program offering from time-to-time.

- Work with portfolio team to identify and map/ de-map eligible/ ineligible customers to the program and create program delivery content to train channels / RM.

Managerial & Leadership Responsibilities:

- Lead the bank customer first culture by driving the team to take up high degree servicing norms to ensure absolute customer delight.

- Attract and retain best-in-class talent for RM's in the region.

- Monitor key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements.

- Champion the use of data analytics to power up marketing propositions for liability customers.

Education Qualification:

- Graduation: Any Graduate

- Post Graduation: Any Post Graduate

- Experience: 10 - 18 years of relevant experience in a leadership position managing central teams