Chakr Innovation - Manager - Marketing

Manager - Marketing

Roles & Responsibilities:

- Deploy successful online and offline marketing campaigns/initiatives and own their implementation from ideation to execution.

- Manage end to end responsibility of organizing online webinars and offline marketing events to increase customer outreach.

- Developing strategies and tactics to boost the company's reputation resulting in greater inbound leads.

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

- Build strategic relationships and partner with key industry players, agencies and vendors.

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Skills & Qualification Required:

- Graduate degree preferably in Business Administration/Marketing

- At least six years of work experience in B2B marketing

- Fluent in written and spoken English

- Good knowledge of techniques for planning and monitoring programmes

- Experience in setting up and optimizing Google Adwords campaigns

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

Mandatory technical skills:

- Microsoft Presentation, Excel, and Word

- Comfortable with using customer relationship management software preferably Zoho CRM