Chai Point - Senior Brand Manager

About the Role:

1. Spearhead the marketing strategy for all our Stores including all Instore branding, Activations, events our B2B business BoxC, range of loose leaf teas and consumer packaged goods business

2. Define the brands' architecture, define its target audience, build customer personas, understand how they behave on our store/website/app

3. Own all customer touch-points for the brands - Onsite visual merchandising, product photography, content marketing, cataloging, social media, ORM, packaging, product quality and delivery

4. Identify the right media mix to target these customers and maximize the SOV on the target channels

5. Work with the creative team to define clutter breaking the visual language

6. Collaborate with the regional teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy

7. Work with the sales head for stores, BoXc and LLT to accelerate the growth omni-channel

8. Work on meticulous on line & off-line (both organized retail & General Trade) marketing and positioning strategies

9. Identifying the right TG & develop programs for at reach-out

10. Plan for strong Shopper & Trade engagement programs.

Requirements:

1. 5-6 years of experience in both online and offline marketing to drive B2C customer acquisition

2. Demonstrate extensive experience in brand planning, brand planning tools, building brand book and show proven expertise in creative development, measurement, shopper marketing and execution

3. Demonstrated analytical skills, able to actively participate with research teams to analyze brand perception and sales results from ad campaigns, developing plans based on research analysis and output

4. Demonstrated success in identifying new brand development opportunities, possible environmental or competitive threats

5. Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs

6. Ability to handle the team

7. Travel: 30%