CEQUE - Lead - Digital Marketing

Do you believe every child deserves a great teacher? Then, Centre for Equity and Quality in Universal Education (CEQUE) might be an exciting place for you to contribute. We are a nonprofit company making a difference to students- learning in government and low-income private schools for the past 6 years. We drive change through upskilling teachers and school leaders, creating innovative video-based teaching resources and developing opportunities for teachers to scale their impact. In a relatively short period, we are known for our commitment to excellence and our work at the grassroots. For more information do visit our website: www.ceque.org and http://www.youtube.com/teacherpages

The Position: You will lead CEQUE's video-based social learning platform for teachers. The social learning platform houses CEQUE's growing high-quality video repository of best teaching practices, teacher discussion forums and blogs. You will pilot the platform and subsequently, undertake the challenge of scaling its active user base from 0 to 100,000 in three years.

- Plan, implement and execute online and offline strategies and campaigns to acquire new users and actively engage existing users through offline and online mechanisms, including -

- Interacting with users to understand how the platform experience can be optimized

- Gathering user testimonials and information to influence and enhance user experience and efforts to sign them up

- Measuring growth initiatives against metrics to quantify campaign/marketing success and identify improvement for future campaigns

- Running experiments to improve acquisition, engagement, retention of users

- Analyzing the data and users' feedback.

- Drive traffic to website, social media to increase user base on the platform

- Prioritize growth channels.

- Build a lean team who can manage and grow the social learning platform

- Manage content generation through working with other programmatic teams at CEQUE and external vendors which will include video and written content and for marketing of the platform (blog posts, info-graphics, tutorial videos, host webinars, etc)

- Report on and Participate in internal reviews on programmatic strategy and implementation

The Profile: You will be a seasoned professional with experience in digital marketing and community engagement

- At least 5-7 years- experience in digital marketing

- Excellent data analytical skills

- Keen understanding of successful digital content

- High initiative taker and ability to work in an unstructured environment

- Excellent communication skills

Remuneration: In the range of 60 - 65K per month, depending on experience.