CEAT - Manager - Product Development - IIM/ISB/XLRI/FMS

One of India's leading tyre companies.

Role Description :

Role Title : Manager -- Product Development

Reports to : Head - Product Planning

Location : Mumbai

Job purpose :

- To drive development of new products across Business units (OEM, Exports and Replacement) as per product roadmap of the category.

- The role drives new platform introduction, range expansion as per identified road-map and managing platform and product life cycle including platform improvements and phase off. Will be sole responsible of long term planning

Scope :

Direct Reportees : 0

Total Manpower Span : 0

Key Responsibilities :

New Product Development :

- Drive new product platform and identified sizes development within set timelines by regular follow up with NPD Cross functional team

- Incorporate inputs from market visits basis competitor product benchmarking, voice of customer and channel in identifying emerging or prevalent needs of the consumers.

Consumer Insighting :

- Identify relevant consumer needs that can be translated to appropriate product platforms through lead user, consumer and influencer insighting

- Concept development and concept testing of identified platforms leading to market potential estimation and go / no go decision for platforms and specific sizes under the platform

Launch Plan development :

- Drive product / platform launch preparation in coordination with sales development and marketing.

Technical performance :

- Drive platform performance testing through Quality assurance, Product Evaluation and Customer Service team and track feedback

- To ensure delivery of Cost and quality parameters as per the project Standard of requirements.

Documentation :

- Development of all consumer, sales and marketing and financial documents related to the product development.

- Ensuring adherence to project document quality and project timelines

Role Description :

Functional Competencies :

- Business Focus (Advanced)

(Know-how on organization mission, Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role)

Proficiency in Project Management (Advanced)

(Ability an know how in project management, systems, layout plans and quality measure)

Customer Orientation (Capable)

(Cultural orientation to engage with customers, proactively assess their needs and continuously create value for them)

Data Interpretation Ability (Capable)

(ability to study & interpret data/trends and draw inferences/projections)

Lateral Thinking (Advanced)

(Ability to think for innovative & out of the box solutions)

Analytical :

Analyzes issues and breaks them down to component parts. Makes systematic and rational judgments based on relevant information.)

Strategic :

(Demonstrates a broad-- based view of issues, events and activities and perceives their longer term impact or wider implications.)

Innovative :

(Creates new and imaginative approaches to work related issues. Identifies fresh approaches and shows a willingness to question traditional assumption)

Coordinating :

(Motivates and empowers others in order to reach organizational goals)

27-32 years age .

MBA from Tier 1 College

3-5 years, preferably in project management and customer handling