- Owner of new business development, sales, distributor management and detailed P&L management
- Develop a multi-channel strategy that optimises ongoing growth, profitability and brand visibility
- Deliver profitable business results through sound financial planning, people resource management and alignment of systems and processes
- Allocating budgets and planning for expanding market and improving market share
- Achieving stability in the consumer products space through volumes and profit margins
- Building new distribution partners and channels to increase market access
- Maintaining relationships with distributors and channel partners and enabling them to maximize volumes
- Shape and develop marketing activities including communication and promotional strategies with a focus on driving rate-of-sale and building consumer brand awareness
- Scanning the environment to identify valuable emerging markets
- Initiating and managing change, Foreseeing challenges and mitigating them in the marketplace to grow volumes and profitability
- Build and maintain a high performing team capable of delivering the company growth strategy
- Training and developing team members capability to ensure high performance
- Communicating strategy developed for sales to people in the team in the form of their individual actionable targets
- Setting sales incentives in close cooperation with the HR department to motivate people towards exceeding their goals
- Devising systems and processes to enable each team member to review performance and increase commitment
- Analyzing sales data to accurately forecast future sales and forming sales plans to adapt to constant shifts in the marketplace
- Understanding competition and their advantages to remain a top player and maintaining and gaining rapid market share
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