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Makithva

HR at CavinKare Private Limited

Last Login: 11 November 2024

Job Views:  
360
Applications:  185
Recruiter Actions:  7

Job Code

1478069

CavinKare - National Trade Marketing Manager

10 - 20 Years.Chennai
Posted 2 weeks ago
Posted 2 weeks ago

National Trade Marketing Manager


Responsibilities:


- Responsible for Trade Marketing & Distribution related activities for CavinKare Personal Care Business for the PAN India Region


- Designing & monitoring Trade Schemes to ensure higher Dealer participation & incremental business


- Leading the implementation of the Rural GTM and village expansion drive as per agreed blueprint


- Building channel competencies among all key partners - Distributors


- Designing innovative POP/Dispensers for the trade for boosting sale & visibility of products.


- Ensuring the execution & efficacy of the Sales Force Automation solutions including Distributor Software, Handheld terminals for frontline sales force etc.


- Driving category productivity improvement by creating & implementing specific tasks


- Regional custodian of Loyalty program in the retail/wholesale channel & keep complete track of outlet wise business trends.


- Contribute continuous need-based refinement of Loyalty program in coordination with NSM/ZSMs and implement in the country.


- Identifying the location, monitoring and reviewing BTL activities that are channel /model/category-specific.


- Tracking competitive pricing in the geography and provide appropriate inputs to combat competition.


- Tracking the distribution parameters like reach, range and effectiveness of sales force and take measures to improve the same on ongoing basis.


- Training, coaching and mentoring of front line sales force i.e. SDE's on business process, products, sales and trade marketing objectives.


- Energize Field Force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential. Evaluate the productivity of the field force


- Manage TP & TPR budgets at region.


- To facilitate the new product launch by providing necessary support to the sales team.


- To coordinate with sales team and marketing and effectively facilitate process which are in line with brand objectives.

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Posted By

user_img

Makithva

HR at CavinKare Private Limited

Last Login: 11 November 2024

Job Views:  
360
Applications:  185
Recruiter Actions:  7

Job Code

1478069

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