CavinKare Group - Assistant Brand Manager

PURPOSE OF THE JOB:

To execute marketing led activities to generate walk in's to the stores

To collect competitor pricing information and recommend suitable pricing

To understand consumer requirements from salon

To audit the outlets to identify the quality of all available brand elements, collateral exhibits and customer satisfaction.

JOB FUNCTIONS:

1.Execute the Brand plan :

- To work closely with Brand Manager in executing brand plan to achieve business objectives

- Activity to be tracked and learnings to be circulated

- To provide inputs to improve planned activities

- Review and report performance of every brand level activity

2. Cross promotion and Tie UP's :

- Identify partner outlets and brands

- Tie up with them for co branded activities

- Initiate and implement brand activations

3. Competition Understanding:

- Keep a track of all competition activities

- Visit competition stores and collect pricing details

- Update marketing team with details as per requirements

4. Consumer Understanding:

- To visits Trends salons and evaluate customer insights by audit and interactions

- Circulate reports on the findings.

- Meet non Trends consumers to understands needs from salons and provide inputs to develop existing brand offerings

5. Govern the brand Guidelines :

- Audit salons to check for compliance to brand requirements

- Highlight issues and ensure required changes are made

6. Events co ordination and execution :

- Work closely with regional marketing team to plan events

- Co-ordinate with various departments and ensure execution of events as per requirement