Category Trade Marketing Manager - FMCG

Category Trade Marketing Manager - FMCG (2008-9 batches only)

Discipline - Sales

Subsector - FMCG & Consumer Products

Location - Delhi NCR

About our Client - Our client is amongst the Top FMCG organizations headquartered out of Delhi/NCR and presence across 180 countries globally with a string track record of out- performance and various blockbuster brands under its kitty

Job Description - Reporting into the Head of Trade marketing you would be responsible for:

- Designing implementing and evaluating 4P activities within the assigned category, channel to achieve sales objectives, distribution and visibility within time budget parameters.

- Design strategies and plans to achieve the overall business plan for the category / channel

- Drive category / channel growth

- Design Trade Promotions at the category/channel level and roll them out nationally

- Plan and design new product launches / test markets nationally

- Coordinate with regions for organizing and executing the launches

- Design trade activities consistent with budget allocation

- Manage and control trade spends for the category / channel

- Study and determine the most effective placement of products / SKUs channel-wise

- Conceptualize and implement innovative ideas in order to improve product presence in-store

- Understand shoppers' behavior / barriers to shoppers' and design plans accordingly

- Identify key business drivers for the various channels and prepare 4P plan accordingly

The Successful Candidate - You should be strictly 2008-09 batch from a premier B school only currently with a top tier FMCG organization only with strong knowledge of field sales and trade marketing functions. You should have excellent presentation and communications skills with ability to influence senior stake holders.

What's on Offer - Excellent remuneration along with good career progression

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