Category Marketing Role - SM2 Events - Grocery

Key Responsibilities: SM2 Events - Category Marketing - Grocery

- Customer understanding: Be the voice of the customer internally

- Strong business ownership - enjoys delivering results & high attention to detail

- Drive growth in the cities (orders & GMV) via conversion improvement, new customer acquisition & leveraging traffic on Company Platform

- Work closely with cross-functional teams to ensure all drivers are in place for demand plan achievement in the cities

- Own, set-up and track output metrics for each project (GMV upside, Adoption, ROI)

- Demand Planning & Delivery: This role involves ownership of complete funnel of demand from traffic via various channels, conversion levers and how it translates to demand plan for the day/month/event and aligning stakeholders on the plan. It also involves in-depth understanding of city-specific category insights (India being a diverse market, every city is different in the way customers purchase grocery)

- Responsible for sanctity of demand plan, owning the levers for demand plan (deal planning, influencing stakeholders, ensuring best-in-class execution by engaging with operations team) Working on process improvement

- Having a view on demand numbers - why behind the trends

- Working with in-house designers to produce materials of visual impact (improving click-through rates via consistent experimentation & learning) for all grocery merchandising on Company Homepage & Grocery Homepage for the category in a systematic manner

- Collaborating with central merchandising team to design event constructs with grocery-use cases

- City-expertise, developing knowledge of key categories & brands specific to each city

Requirements of the role:

- Stakeholder management (collaborative), Program management (planning & execution) with strong sense of numbers & analytical thinking

- Finds the category interesting and really enjoys delivering results

What You Should Have: -

- Business & Analytical Thinking, Execution Excellence

- Stakeholder management skills- ability to work with multiple cross-functional teams

- Program management skills

- Strong bent for process improvement

- Team work - interacting with operations team, planning, supply chain & other functions in Grocery

- Ability to analyse data, interest in quick experimentation & closing the loop, customer focus

- Good business understanding, ability to derive from insight to business recommendation

- Proactive, self-starter & highly motivated to deliver results

Necessary Skills

- Business Thinking, Strong Execution Capability, Attention to Detail, Analytical Thinking, Category Understanding, Internal Stakeholder Management

- Good-to-have Skills

- Offline Grocery Retail Knowledge, Online Grocery Retail Experience, Shopper Marketing, Shopper Behaviour.