Category Marketing Role - Home Entertainment Segment - FMCG

- Identify customer triggers and barriers by using surveys, in-depth research and customer immersions

- Drive programs and projects across the various customer touchpoints to drive customer consideration and trust for our categories

- Own creation of marketing programs to acquire new customers

- Conceptualize, design and execute online marketing initiatives to extend awareness of key products on Company

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority

- Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Develop category marketing calendars to fuel growth and accelerate the flywheel.

- Own projects with a considerable scope and/or complexity with significant impact on customer experience and Company's business

- Work with cross-functional teams including technology teams, to define, drive, and launch improvements to the shopping experience

- Understand and use merchandising and customer-facing metrics to guide decision making

- Identify opportunities for automation, and scale winning experiences

- Improve the performance of paid traffic channels by partnering with all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.)

- Meet business goals while ensuring a top-notch customer experience