Category Marketing Manager - FMCG

Job Designation: Category Marketing Manager

Number of Position(s) : 1

Location : Mumbai

Qualification : MBA-Marketing

Experience : 8 to 13 years

Industry : Healthcare

Function : Marketing

Reports To : Head - Marketing

Reportees : Assistant Manager - Consumer Marketing.

Job Responsibilities :

- Responsible for building Our Clients' product into a strongly differentiated brand.

- Lead the setting and execution of brand strategy for annual operating plan as well as 5-year horizon.

- Execute key brand initiatives, including ATL and BTL, with finesse, within budget and on time.

- Establish and lead the creative communication process, including managing agencies, to ensure robust, insight-based communication and media initiatives are created and implemented effectively.

- Identify and implement the research agenda, covering both qualitative and quantitative studies. Mine research for insights that can unlock and accelerate business growth and build brand equity.

- Launch innovations through consumer focus and internal cross-functional collaboration.

- Manage the A&P budget for the consumer segment

- Ensure compliance with legal requirements at all times

- Understand the market environment, including competitive scenario, and assess implications on brand priorities.

- Establish and implement policies and processes to facilitate marketing activities.

- Collaborate with other marketing verticals (Trade Marketing, Medico Marketing, Web, and Customer Care) to ensure synergies and consistency in brand messaging.

- Conduct regular analysis to track business health and identify opportunities and risks.

- Work closely with Sales team to identify local/regional opportunities and ensure flawless execution of marketing initiatives.

People Management:

- Manage and develop the Consumer Marketing team

Skills/Expertise:

- Technical proficiency (proven consumer/ brand marketing capabilities)

- Business Planning & Strategy Execution

- Ability to create the future - think innovatively, creatively and with vision

- Strong communication and presentation skills - oral and written

- Strong people skills - ability to inspire and motivate

- Work effectively cross-functionally

- Problem Solving & Decision Making

- Persuasiveness Negotiation skills

- Self-starter (takes initiative)

- Resourceful

- Action-oriented

- Collaborative

- Solution-oriented

- Positive, can-do attitude

- Innovative mindset

Additional Information:

- Graduate + MBA (Tier 2 school);

- Age: 31 to 34 yrs (9 to 13 yrs exp);

- FMCG / FMCD category or product management background;

- A prior sales exposure will help.

If interested kindly revert with following details at:

Experience:

Current CTC:

Notice Period:

If you find the job profile as per your needs then apply to -

Name: Swapnil Sulakhe - Principal Consultant

Phone: +91-22-25476846/7/9

URL: www.vitasta.com