Category Manager - Trade Marketing - IIM/ISB/FMS/MDI

Category Trade Marketing Manager

Job Description - This role will support the planning and implementation of BTL Strategy for the category across regions and channels in line with the company's over business strategy.

Client Details:

Our client is a leading FMCG MNC, leading in the categories of Foods and Non-Foods. Their brands enjoy strong leadership positions in respective categories; wherein brands are equivalent to the categories

Description:

- Planning and controlling annual, quarterly and monthly spends for the category. The person will be vested with the entire BTL strategy for the category.

- Designing monthly category activation and ensuring execution through regional counterparts.

- Delivery of category AOP objectives (top line, BTL %, distribution objectives).

- Owner of all trade programs assigned and new projects during the year

- Design Trade Promotions at the category/channel level and roll them out nationally

- Plan and design new product launches / test markets nationally

- Coordinate with regions for organizing and executing the launches

- Design trade activities consistent with budget allocation

Profile:

- At least 4-5 years of overall work experience (at least 2 years in Sales Management role at Area/Zone level)

- MBA (Tier A College)

Job Offer:

- NA

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Celeste Bhattacharya.

Contact - Celeste Bhattacharya

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