Category Manager - Trade Marketing - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- This role will support the planning and implementation of BTL Strategy for the category across regions and channels in line with the company's over business strategy.

Client Details:

Our client is a leading FMCG MNC, leading in the categories of Foods and Non-Foods. Their brands enjoy strong leadership positions in respective categories; wherein brands are equivalent to the categories

Description:

- Planning and controlling annual, quarterly and monthly spends for the category. The person will be vested with the entire BTL strategy for the category.

- Designing monthly category activation and ensuring execution through regional counterparts.

- Delivery of category AOP objectives (top line, BTL %, distribution objectives).

- Owner of all trade programs assigned and new projects during the year

- Design Trade Promotions at the category/channel level and roll them out nationally

- Plan and design new product launches / test markets nationally

- Coordinate with regions for organizing and executing the launches

- Design trade activities consistent with budget allocation

Profile:

- At least 4-5 years of overall work experience (at least 2 years in Sales Management role at Area/Zone level)

- MBA (Tier A College)