Category Manager/Senior Manager - Marketing - Mountain Terrain Bikes

Reports to : Marketing Head

Reportees : Product Managers

Roles and Responsibilities :

Responsibilities :

1. Managing and formulating brand & product category plans to ensure right product is available at right price in right markets with strong communication to ensure targeted sales and profits

2. Pricing : Develop Pricing Strategy based on the Key market with respect to competition to meet overall objective of the business plans

3. Create new product plans by identifying the consumer insights & product mapping with competition, identifying gaps to ensure competitiveness of products

4. Understand consumer lifestyle,media habits to identify appropriate promotions within budgets and implement effectively

5. Co-ordinate with all stake holders of various departments to ensure smooth implementation of new product launch

6. Be a watchdog & proactively analyse data on new products / existing products to understand progress and do course correction

7. Prepare reports & updates on new and existing products at regular interval for top-management review / decision making

8. Product - Creating Product Variants based on the market requirement and Development of New Product basis the Sales Team interaction/Market Visits & Consumer Insights.

Additional Specs :

- Consumer Goods/ Sports /Lifestyle/ FMCG Industry

- Process orientation, strong communication & interpersonal skill, analytical skill. Interest to travel & with ability to understand culture / sub culture.

Education : An M.B.A in Marketing