ACCOUNTABILITIES & RESPONSIBILITIES
- Product Life Cycle Management for Handsets - Conduct market study to launch new products, doing impact analysis, drawing out the launch plan & planning the phase-in and phase-out of products.
- New Business Development - Analyse the marketing schemes and promotions to understand their impact on the products. Coordinating with Operations, Marketing & Franchisee team to roll out new initiatives.
- Handsets pricing - Based on the market trend analysis & sales pattern; finalise the pricing of various SKUs.
- Business Intelligence - To provide framework for various reports to be drawn out, conduct analysis on the reports generated & map competitors to understand their product offerings and pricing structure.
4. INTERACTIONS
A. Internal Interactions
Supply Chain, Marketing, Operations, Franchisee, Merchandising & BD Team.
B. External Interactions
- Customers, Vendors etc.
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