Brand Planning and Management
Brand Marketing of the products of partner companies
Channel Sales and Management
- To drive sales of partner companies product through outlets and assist in format success by conversion of non performing outlets.
- To interact with partner companies for Supply Chain Management activities, promotion schemes at national level.
- Interaction with diverse internal support functions like Commercial (order placement, billing to outlets, credit limits, payments and reconciliation), Sales (spread of sales as per budget), Marketing Services (ensure implementation of outlet-wise plan of activities) for seamless business delivery.
- External coordination and relationship management with Regional/Area Managers of partner company to ensure adherence to Service Level Agreements for product delivery, pricing and discounts, proper implementation of joint promotion activities and business growth as per decided targets.
- To gain and constantly upgrade technical knowledge of all partner company products.
(Paints, Chemicals etc) proactively scan trend in customer preferences to anticipate changes and act proactively in highly competitive market.
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