Category Manager - New Product Development - FMCG

Category Manager- [NPD]

- Develops the strategy, directs the development and implementation of the company's product portfolio.

- Works closely with Procurement to identify new product concepts and bring to market quickly

- Directs pricing strategy to achieve the greatest impact while playing a key role into promotion strategy and effectiveness.

- Responsible for developing and executing the strategic plans for the overall new product portfolio and commercializing.

- Creates develops and delivers strategic innovation projects that will produce a competitive advantage in the marketplace.

- Deliver the new product revenue goals set by the organization.

- Develop a product line with differentiation on a product with higher ASP, Margin, and Premiumization.

- Strong leader with excellent management skills who is able to motivate and innovate on a daily basis.

- Impact on category RGM drove through product introduce.

- Higher sales ratio of loyalty customer.

- Increase in per product average selling price.

- Increase in category average ticket value.

- Increase the premium label contribution to company sales.

- Impact on category sales growth come from product innovated.

- Differentiation in the assortment with a competitor.

- Numbers of new category offering to the customer.