Category Manager - Marketing Popular Brands - FMCG

Candidate Profile: Full-time MBA working with an FMCG/Consumer Goods

Reporting: Head of Marketing

Responsibilities :

- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.

- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activation and public relations, social media, ATL/ BTL, Celebrity management.

- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.

- Prepare and monitor the Annual Marketing Budget in line with business objectives.

- Translate business strategy/plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.

- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.

- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

CTC can go up to 40 to 45 LPA