Category Manager - Key Accounts - Retail

Category Manager(Key Accounts)

Responsibilities:

- Develop and implement sales strategies for leading marketplaces going forward to achieve sales along with P&L responsibility

- Deliver monthly revenue targets in line with business goals by keeping other metrics in check.

- Channel/Account Management- Taking care of tasks related to specific channels, coordinating with category managers/account managers of various channels

- Execute the Joint Business Plan for driving profitable sales growth for our brands assigned platforms.

- Negotiate and Own the Terms of Trade; with E-com customers for a Win-Win partnership.

- Customer Management- Building relationships with the E-Com retailers at each level - Front end operations, Product Assortment, Supply chain, Distribution and CRM, and brand marketing activities to increase the digital presence of the brand and product performance.

- Promotions - Understanding the Key Business Drivers for each account and formulating an activation calendar in line with that

- Coordinating with the Internal marketing team to work on demand generation initiatives.

- Managing ads on the platforms and coordinating with the mkt teams (Internal & External).

- Doing Competitor Analysis, Monitoring marketplace products, and pricing; leveraging internal and external data sources to identify gaps/ opportunities.

- Daily monitoring the marketplace account and ensuring the product shows up on the first page by adding relevant keywords at the backend, opting in discounts, deals and waivers.

- Recommend best practices on the marketplace, understanding on commission fees, logistics fees, account health, A+ content, product keywords and other relevant components to drive healthy P/L.

- Build and maintain strong relationships to leverage organic opportunities for driving visibility

- Drive sales growth through effective account management, promotional activities, and marketing initiatives

- Analyze sales data and market trends to identify opportunities for growth and optimization

- Collaborate with cross-functional teams, including marketing and supply chain, to ensure successful product launches and promotions

- Monitor and report on competitor activity, pricing, and promotions to inform sales strategy